Stichting Vluchteling

An Ambigram showing the prejudice people have about refugees.


Challenge

Stichting Vluchteling is a dutch organisation helping refugees around the world. The Dutch people do not donate because they have the wrong prejudice of refugees. 

Outcome

We made a print ad in The NRC(Dutch Newspaper) showing the prejudice the reader has about refugees. We used an Ambigram which shows the words Terrorist and director. But in a different context. This ad was intensified by personal stories of refugees https://www.vluchteling.nl/nrc

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Phage Cocktail

Fight against Porphyromonas gingivalis to prevent Alzheimer's by brushing your teeth.


Challenge

There have been indications that gum disease plays a role in diseases such as dementia and Alzheimer. For decades it has been known that these diseases not only occur more frequently but are also more severe in people with gum disease.

Outcome

By showing people what they might lose if they do not properly brush their teeth. The toothbrush is connected to a photo data base which slowly reveals it selfs when you brush for 2 minutes.

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Dissertation

Mental life consists of structured holes instead of sensations.


Challenge

I like to keep exploring my working field to be able to change and develop with the world around us. In “ The need of a clean image” I did in-depth research and self-exploration about visual perception and the use of gestalt psychology and their principles in modern society.

The Article

In a world which is getting more complex each day we tend to seek simplicity and order. This also includes graphic design and advertising. How do we perceive visual information and how does our brain tend to organise visual data into a meaningful, cohesively and usable unified whole? It is a result of complex interactions between prior knowledge, goals and expectations. Mental life consists of structured holes instead of sensations. If you would like to read the full dissertation you can download it
HERE