Inspiring teens to express themselves and share their perspective of the world by using Lego.
LEGO wants to create a powerful campaign that appeals to teenagers and rebuilds their relationship with the LEGO brand. The campaign has to encourage and inspire teens, to take notice of and use LEGO bricks to make creative statements and actions which matter to them, and the world around them.
A campaign that inspires teens to express themselves and share their perspective of the world. By cultivating creativity their classrooms through an online education program, we inspires teens to let their voice be heard by working on solutions using Lego. The ideas that teenagers have rarely see the day of light but they have the impact to change the world.