The campaign calls on people to submit their postponed plans at www.inhaalgoals.nl

During the corona pendemic our live o was very restricted. Now there is room again to fulfill delayed desires in a world without the 1.5 meter distance rule, and the (D)OOH sector wants to pay attention to this and reflect on that using 3,000 digital outdoor advertising screens. 

The #Inhaalgoals campaign is a national user generated content campaign showing how everyone celebrates the opening of the Netherlands. It emphasizes on how important and valuable an uninhibited life is.

Graphics created by _Athony