The green miles program is not motivating people to fly more often but to reward the customer to invest in sustainble projects.
Aviation uses loyalty programs as a marketing mechanism. In other words, the goal is to influence and reward the consumer to fly more often. KLM is educating their customers about responsible flying ,but can KLM still justify their loyalty program that encouraged people to fly more often?
A new reward program (Flying Green) that allows frequent flyers to earn only points when they use carbon offsetting.