Lost In
Translation


How can we make Esperanto: “The language created to be used by all cultures.” appealing to teens.










Challenge

Esperanto is a language created to be used by all cultures as a means of breaking down the barriers that separate societies.

The problem is that there is no interest in modern society to learn Esperanto

Outcome

The campaign consists out of multiple examples of miscommunication in history. We are usuing the DuoLingo app, which contains special lessons where each miscommunication will be further explained. They dive into the history of each problem and teach what could have gone differently while using Esperanto.