NIX 18

Ik leerde je NIX.

For over 10 years, NIX18 has promoted no alcohol under 18. Yet many parents still underestimate their influenceThe challenge: shift NIX18 from feeling strict to feeling normal.

“Ik leerde je NIX.” A disruptive line that reframes parenting. Parents teach kids everything: eating, walking, cycling, homework and also NIX18. Through emotional, everyday moments between parent and child we show that parenting never stops.

Tag on

Where the main film shows the emotional bond between parent and child, the tag-on makes it practical  showing parents that NIX18 also means not offering alcohol at home.