Lessons From The Track

Porsche has become a great brand because of the successes on the track, but the brand may have grown even more because of the setbacks it preceded. In the end, you learn from your failures.


Pushing boundaries is part of the mindset that not only permeates everything Porsche does, but is also typical of the people who drive a Porsche. The brand is inextricably linked to motorsport. It has been a laboratory where the latest innovations and techniques are tested before they are implemented in the daily driver models.


The campaign shares 3 lessons Porsche has learnt through there failures, losses and setbacks. 

This work was made during my internship as creative at DentsuCreative.